PINK IS IN

We are living in challenging times. With a cascade of rare complications deepening India’s coronavirus misery, no one really knows where to look ahead. Some things are clear: Covid is here to stay for a long time, but we have to still live it up, show empathy and concern, and curate events for laughter and joy. In this mood, pink is just fine.

Wearing pink is symbolic of the times. Contrary to what people say, that pink is neither a bold hue like scarlet nor a fashion statement like fuchsia, it’s the colour of health, and we love it.

Like blue jeans, pink is a modern staple, for men as well as women. It’s a people-pleasing colour, rather than a challenging one. Pink tends to suit most people. Pink is nice, which makes it ideal for right now.

Pink may not have the resilience of a sparkling hue like yellow or an all-times cocktail colour like midnight blue, but it exudes joy and happiness, a feather-light spirit sans baggage. It’s soft and easy-going, and rose-tinted. Being closer to ivory, it suits most Indian skin tones.

Manish Malhotra’s rose pink tulle lehenga, with Mughal era workmanship, is every bride’s dream. Anushka Sharma chose dusty pink at her wedding. At Akash Ambani and Shloka Mehta’s wedding celebrations, pink was a popular colour choice for most stars.

The Ambani family members, including Isha Ambani and Nita Ambani, sported various shades of pink, ranging from a pop pink to dusty rose. Among the Bollywood stars, who rooted for the colour, was Aishwarya Rai Bachchan, who wore a glittering baby pink ensemble by Manish Malhotra.

Pink doesn’t have to be sugary sweet always. Think of crisp cotton shirts in pink, worn with sleeves rolled up and your favourite jeans. Or a pink coat worn over an outfit of understated neutrals, blacks, beiges or browns. Or, contrast pink with dark purple, deep red, or glossy green. Go on, let imagination guide you on how to sport this pretty hue.

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